Leave it to Mert Alas—legendary fashion photographer and nightlife connoisseur—to throw one of the most unforgettable Valentine’s Day parties of 2025. This year, his exclusive soirée was anything but traditional. Inspired by the eerie allure of David Lynch’s Blue Velvet, the event was a decadent, surrealist affair filled with dark romance, cinematic glamour, and a hint of chaos.
And at the heart of it all? Pop icon Madonna and supermodel Irina Shayk, two of the night’s most talked-about guests, who took the theme to new heights.
A Night of Mystery and Opulence
Held in a lavishly transformed private venue in New York City, the event oozed Lynchian aesthetics—deep blue drapery, red neon signs, and dramatic lighting that cast a moody, hypnotic glow over the crowd. Guests were encouraged to channel noir-inspired elegance, and they delivered:
✨ Madonna stunned in a black corseted gown with sapphire embellishments, paired with lace gloves and a gothic choker. A bold red lip and slicked-back platinum hair completed her look—pure old-Hollywood meets Blue Velvet villain.
✨ Irina Shayk embodied the theme effortlessly in a deep navy silk slip dress with a dangerously high slit, accessorized with crystal-encrusted opera gloves and smoky eye makeup that gave her a mysterious femme fatale edge.
✨ Mert Alas himself arrived in a velvet suit in electric blue, a nod to the night’s title. Ever the provocateur, he ensured every detail—down to the cocktail menu (featuring absinthe-infused creations)—aligned with his signature darkly glamorous aesthetic.
A Guest List That Brought the Drama
The event saw fashion’s elite, music royalty, and art-world rebels stepping out in full force. Among the notable faces:
🔥 Kate Moss, draped in vintage Galliano, leaning into the ’90s noir revival.
🔥 Gigi Hadid, rocking a structured Mugler bodysuit with sheer mesh details.
🔥 Jeremy O. Harris, ever the theatrical visionary, donning head-to-toe velvet in a daring blood-red hue.
🔥 FKA Twigs, who delivered a surprise haunting performance, setting the eerie yet seductive tone of the night.
Inside the Party: A Fever Dream of Glamour & Edge
The night unfolded like a cinematic fever dream:
🎶 A live jazz band mixed with avant-garde electronic beats, keeping the energy intoxicatingly unpredictable.
🎭 Performance artists in blue satin masks roamed through the crowd, adding to the surrealist, voyeuristic atmosphere.
💙 A hidden lounge behind velvet curtains offered secret tarot readings and forbidden cocktails, channeling the mystique of Twin Peaks.
Final Thoughts: An Iconic Valentine’s Day Reinvented
Mert Alas once again redefined what a fashion party should be—a world where fantasy, art, and rebellion collide. With Madonna and Irina Shayk leading the charge, this twisted yet irresistible take on Valentine’s Day proved that love isn’t always about roses and romance—it can be dark, hypnotic, and dangerously alluring.
What was your favorite look from the night? Let us know! 💙🔮