Lingerie isn’t just about what’s underneath—it’s about confidence, comfort, and feeling your best every single day. Whether you’re looking for luxurious lace sets for a romantic evening or comfortable, supportive pieces for everyday wear, 2025 brings an array of brands catering to all styles, body types, and budgets. From sustainable intimates to high-fashion designs, here are the best places to shop for lingerie this year.
Best Lingerie Brands for Everyday Wear
✔ Skims – Kim Kardashian’s brand continues to dominate with ultra-soft, seamless bras and panties that feel like a second skin.
✔ ThirdLove – Known for its half-cup sizes and inclusive fit, ThirdLove offers unmatched comfort and support for daily wear.
✔ Aerie – Affordable, body-positive, and stylish, Aerie’s lingerie collections feature breathable fabrics perfect for all-day comfort.
✔ CUUP – Minimalist yet chic, CUUP specializes in modern bras with clean lines, offering both style and support.
✔ Chantelle – A blend of French elegance and everyday functionality, Chantelle’s wireless and full-coverage options make it a top choice.
Where to Find Lingerie for Special Occasions
💎 Agent Provocateur – A go-to for seductive lace, intricate details, and bold statement pieces that exude luxury.
💎 La Perla – Italian craftsmanship at its finest, La Perla’s silk and lace ensembles are perfect for a glamorous, high-end touch.
💎 Savage X Fenty – Rihanna’s inclusive brand features bold, sexy, and empowering lingerie in a wide range of sizes and styles.
💎 For Love & Lemons – Romantic and flirty, their delicate floral lace designs are ideal for a feminine, vintage-inspired look.
💎 Bordelle – If you’re looking for edgy, bondage-inspired lingerie, Bordelle offers structured, strappy designs with an ultra-luxe aesthetic.
Sustainable & Ethical Lingerie Brands
🌿 Nubian Skin – Specializing in nude lingerie for women of color, Nubian Skin focuses on inclusivity and sustainability.
🌿 Only Hearts – Ethically made in New York, Only Hearts creates soft, delicate lingerie crafted from organic and recycled materials.
🌿 Organic Basics – For minimalist, eco-conscious shoppers, Organic Basics offers breathable, sustainable undergarments.
🌿 Lara Intimates – Size-inclusive and zero-waste, this London-based brand is redefining ethical lingerie shopping.
Where to Shop Online & In-Store
- Net-a-Porter & Farfetch – Best for luxury lingerie brands with worldwide shipping.
- Nordstrom & Bloomingdale’s – A mix of everyday and high-end pieces available in-store and online.
- ASOS & Revolve – Trend-driven, budget-friendly lingerie options for all styles.
- Local Lingerie Boutiques – Many cities have independent shops that offer personalized fittings and unique designs.
No matter your style—minimalist, romantic, bold, or classic—2025 offers more lingerie options than ever. Whether you’re refreshing your everyday essentials or indulging in something special, these brands ensure that you feel comfortable, confident, and effortlessly stylish every day. 💕