Tiffany & Co. reimagines modern elegance in its striking 2025 HardWear
campaign, starring actresses Greta Lee, Mikey Madison, and artist Anna Weyant.
Shot by Harley Weir, the black-and-white visuals strip away distractions,
letting the bold chain-link jewelry—and the women’s unscripted wisdom—take
center stage.
Mikey Madison leans against a shadowed wall in a sleek black gown, her wrists
stacked with gold cuffs and rings. “Things that seem fragile, but
aren’t—that’s real power,” she muses, embodying the collection’s tension
between delicacy and defiance.
Greta Lee glows in rose gold pavé diamonds, her words echoing the campaign’s
heartbeat: “Where love goes, strength follows.” Close-ups capture the
jewelry’s sculptural details, while full-body shots reveal how each piece
moves with unshakable confidence.
Artist Anna Weyant anchors the series in quiet resilience, her mixed-metal
necklace catching the light as she reflects: “Holding onto joy? That’s true
strength.”
More than an ad—it’s a manifesto. Tiffany’s HardWear 2025 doesn’t just adorn;
it amplifies the grit and grace in every woman.
