GUESS USA has unveiled its Spring/Summer 2025 campaign, delivering a bold
tribute to classic Americana with a rebellious edge. Designed by Nicolai
Marciano, the collection embraces raw textures, heavily distressed denim, and
experimental techniques that push the brand’s heritage forward.
Shot by longtime collaborator Eli Russell Linnetz, the campaign draws
inspiration from America’s small-town rock ‘n’ roll roots. Standout pieces
include shredded denim shorts with flag motifs, floor-length patchwork vests,
and crackle-finish miniskirts—styled alongside triple-washed lace, grungy crop
tops, and a faux fur-trimmed knee-length coat.
Texture plays a starring role, with mud-dyed fabrics, distressed embossing,
and smoke-toned embellishments enhancing the vintage aesthetic. The iconic
Claudia Bag also makes a comeback, reimagined for SS25 with fresh detailing.
By revisiting archival GUESS silhouettes and infusing them with modern
Americana influences, the collection strikes a nostalgic yet contemporary
chord.
Explore the full lineup on GUESS USA’s
website
and shop the latest drops.
