FENDI’s latest campaign, “FENDI For Yourself,” serves up a stylish
showdown—starring baker and influencer Nara Smith and rising global girl group
KATSEYE in a playful battle between two iconic bags: the Baguette and the
Peekaboo.
The campaign celebrates individuality, pitting the two silhouettes (and the
women who wear them) against each other. Smith reps the Peekaboo alongside
model Jordan Daniels (team Baguette), while KATSEYE mixes both, embodying the
campaign’s theme of contrast and self-expression.
First launched in 1997, the Baguette symbolizes independence and rebellious
flair, while the Peekaboo has long been the go-to for the modern, empowered
woman. As Smith puts it: “FENDI is an iconic brand, and I was so thrilled to
be part of their icon bag campaign.”
KATSEYE echoed the sentiment, adding: “This campaign mirrors our own
philosophy—embracing duality, just like our music. It’s an honor to partner
with a brand that celebrates the strength of women.”
So, which side are you on? Structured sophistication (Peekaboo) or
free-spirited edge (Baguette)? See the full campaign and cast your vote on
FENDI’s
website.
