For the first time in over two decades, Chantelle Lingerie is launching a bold
new campaign—”Something More.” A tribute to womanhood, craftsmanship, and
nearly 150 years of timeless elegance, the campaign reintroduces the French
lingerie house to a new generation while reaffirming its legacy of quality and
innovation.
“We are in a time when many brands are built for fast exits, but Chantelle has
been designed for longevity,” says Guillaume Kretz, Global CEO and
sixth-generation brand leader. “We don’t chase trends. We carry a legacy—one
passed down through generations, proving that tradition and innovation can
coexist. In an era of disposable fashion, Chantelle offers something
different—something lasting. Something More.”
At the heart of the campaign is a commitment to both comfort and
sophistication. With luxurious fabrics, expertly crafted fits, and designs
that transcend fleeting trends, Chantelle continues to redefine intimate wear.
Sonja Winthers, US CEO of Chantelle, adds, “This campaign is an opportunity to
be more vocal, sharing our story in our own words, as a brand that honors its
heritage while innovating and evolving.”
Launched during Women’s History Month, the campaign underscores the brand’s
dedication to empowering women of all ages. “By reaching more women,” Winthers
continues, “driving organic engagement and accelerating sales, we aim to show
that staying true to quality and design wins over time.”
The “Something More” campaign is now available to shop on Chantelle’s
website, inviting women everywhere to experience a legacy of elegance that stands
the test of time.
