Ariana Grande is bringing major sparkle to Swarovski’s Spring-Summer 2025
campaign, blending retro glamour with modern playfulness. Shot by legendary
photographers Mert & Marcus, the campaign features the pop icon in dreamy
pastels, oversized crystals, and bold pop-art designs from Swarovski’s latest
collections—Idyllia, Millenia, Dulcis, and Chroma.
From lilac statement necklaces to chunky green and pink bangles, every piece
is designed to catch the light—and attention. Giovanna Engelbert, Swarovski’s
Creative Director, says the collection is all about transformation and pop
culture’s obsession with jewelry—something Ariana fully embraced. “This
campaign felt truly uplifting and joyful,” she shared, nodding to the
metamorphosis theme.
Ariana’s beauty look—high ponytail, dramatic lashes, and glossy lips—perfectly
complements the dazzling jewels. Whether she’s rocking sheer gloves or glossy
accessories, she proves that jewelry should be fun, bold, and unapologetically
extra.