The Apple Fall Event, aptly named “Awe-Dropping,” takes place on Tuesday, September 9, 2025, at 10:00 a.m. PT (1 p.m. ET)—and expectations are sky-high. Apple is set to introduce a range of new hardware and software that’s poised to reshape the tech landscape.Tom’s GuideThe Economic TimesBarron’s

What’s on the Agenda?
iPhone 17 Series
- Apple will unveil four new models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.Tom’s GuideIndiatimes
- Improvements include 120Hz ProMotion OLED displays, advanced A19 (or A18) chipsets, enhanced thermals, a refreshed rear camera design with 48MP telephoto lenses, and Qi2 25W wireless charging.IndiatimesTom’s Guide
- The ultra-thin iPhone 17 Air replaces the Plus model, with a 5.5 mm body, single-lens camera, and slim form factor.IndiatimesTom’s Guide
Apple Watch Updates
- The Apple Watch Series 11—likely powered by an S11 chip—is expected to introduce advanced health features like blood pressure monitoring, and perhaps 5G or satellite connectivity.TechRadarThe Economic Times
- Premium upgrade: Apple Watch Ultra 3, alongside the budget-friendly Apple Watch SE 3.Maharashtra TimesThe Economic Times

AirPods & Accessories
- AirPods Pro 3 are expected to debut with enhanced health sensors (e.g., heart-rate monitoring) and upgraded H3 chips.9to5MacMaharashtra Times
- Likely discontinuation of older models such as the iPhone 16 Pro Max, Apple Watch Ultra 2, and AirPods Pro 2 as part of Apple’s product refresh strategy.The Economic Times
Additional Announcements
- New software features powered by Apple Intelligence (AI) and the anticipated launch of iOS 26 with its striking Liquid Glass design language.The Economic TimesBarron’sWikipedia
- Possibility of updates to the Apple TV 4K, HomePod, or even a surprise reveal like a Vision Pro 2.The Economic TimesMaharashtra Times9to5Mac
Viewer Details
The event will stream live on Apple’s official website, the Apple TV app, and YouTube, making it easy to watch no matter where you are.IndiatimesTom’s Guide
Final Thoughts
This fall, Apple is set to deliver a major product overhaul—from the sleek iPhone 17 lineup and AI-enhanced iOS 26 to the next generation of Apple Watches and health-forward AirPods. With its “Awe-Dropping” theme, expectations are high, and the innovations look set to redefine the Apple experience.